Marketing • Search • Growth
MuratZorlu
Head of Marketing / SEO & Growth Specialist
I build growth systems for digital products, combining search, content, performance marketing, brand strategy and product thinking.
01About
I connect search, content,performance and productto create sustainable growth.
I am a Head of Marketing and SEO Specialist with more than 8 years of experience across digital marketing, SEO, content marketing, e-commerce and online businesses.
My experience spans SEO strategy, content, paid acquisition, brand growth, marketing leadership, analytics and product-led digital businesses.
I have worked across international teams and fast-moving digital businesses, from large-scale e-commerce environments to fintech and financial services.
I am particularly interested in businesses where marketing, product and technology need to work as one system.
- Years Experience
- 8+Years Experience
- Cross-functional team environment
- 30+Cross-functional team environment
- Digital Markets
- GlobalDigital Markets
- Growth foundation
- SEOGrowth foundation
02Expertise
Where strategymeets execution.
Marketing Leadership
Building marketing systems, teams and processes around clear commercial objectives.
SEO & Organic Growth
Technical SEO, content architecture, keyword strategy and scalable organic acquisition.
Content Strategy
Creating search-led content ecosystems that strengthen both acquisition and brand authority.
Performance Marketing
Managing paid acquisition with an emphasis on efficiency, measurement and sustainable growth.
Product & Growth
Connecting product decisions with acquisition, activation, retention and commercial objectives.
Selected Impact
Built across
- SEO
- Content
- Performance
- Brand
- Product
Worked with
- Cross-functional marketing and development teams
Operated across
- Fintech
- Financial Services
- E-commerce
- Digital Products
Focus
- Organic visibility
- Customer acquisition
- Brand positioning
- Conversion
- Long-term growth
03Experience
From search specialistto marketing leadership.
2025
Current / Recent
Senior Marketing Manager
Stealth Startup · London, United Kingdom · June 2025 – Present
Managing growth-focused marketing initiatives across SEO, content marketing, digital acquisition, brand strategy and online growth.
- Working across marketing, product and digital teams to support customer acquisition and scalable business growth.
Digital Marketing StrategyMarketing LeadershipSEOContent MarketingGrowthProduct Marketing2021
Senior Search Engine Optimization Specialist
Financial House · London / Remote · April 2021 – Present
Worked with a cross-functional marketing and development organization of approximately 30 people to manage organic growth, technical SEO, content strategy and search performance across digital financial products.
2020
Digital Marketing Manager
Free2Games · Remote · December 2020 – Present
Digital marketing and e-commerce management for a global online business specializing in digital game products.
2019
Head of Marketing
Crossover · Remote · 2019 – 2021
Progressed from specialist-level search responsibilities into broader digital marketing and marketing leadership responsibilities for global digital products.
- Search Engine Optimization SpecialistMay 2019 – July 2020
- Digital Marketing SpecialistJuly 2020 – December 2020
- Head of Marketing2020 – 2021
2018
Search Engine Optimization Specialist
Victoria's Secret & Co. · On-site · April 2018 – May 2019
Supported SEO initiatives for a large-scale international e-commerce environment, focusing on organic visibility, technical optimization and search performance across product and category pages.
2016
Search Engine Optimization Specialist
Mavi · Istanbul · On-site · February 2016 – February 2018
Supported organic search performance and technical optimization for Mavi's digital commerce presence while collaborating with IT and e-commerce teams.
Industries I've worked across.
Fintech
Customer acquisition, SEO, content, growth and digital product marketing.
Financial Services
Regulated environments, trust-led content and measurable organic growth.
E-commerce
Search architecture, product discovery, organic acquisition and conversion.
Digital Products
Positioning, acquisition, lifecycle thinking and scalable growth systems.
Online Marketplaces
Marketplace management, listing optimization and multi-channel acquisition.
Trading
Brand growth and acquisition for international trading and brokerage brands.
Media
Content ecosystems, editorial strategy and search-led reach.
Technology
Product-led growth, technical collaboration and data-informed marketing.
Selected brands
04Approach
Strategy first.Execution always.
01
Understand
Business model, customer, market and competitive landscape.
02
Measure
Understand acquisition channels, search performance, funnels and commercial metrics.
03
Prioritize
Identify opportunities with the highest potential impact.
04
Execute
Connect content, SEO, paid acquisition, product and brand.
05
Scale
Turn successful experiments into repeatable systems.
Tools & Capabilities
SEO
- Google Search Console
- Google Analytics
- Technical SEO
- Keyword Research
- Content Strategy
- Competitive Analysis
Performance
- Google Ads
- Campaign Strategy
- Conversion Optimization
- Acquisition
Content
- Editorial Strategy
- SEO Content
- Content Architecture
- Localization
E-commerce
- Shopify
- Amazon
- Marketplaces
- Product SEO
Leadership
- Marketing Strategy
- Team Management
- Cross-functional Leadership
- Product Collaboration
Analytics
- Marketing Reporting
- Search Performance
- Growth Analysis
- Conversion Analysis
Marketing is nota collection of channels.
It is a system.
Search creates discovery.
Content creates trust.
Product creates value.
Brand creates preference.
Data tells us what to improve.
The strongest growth happens when they work together.
Open to the right opportunity
Let's buildsomething that grows.
I'm interested in senior marketing, growth, SEO and digital product opportunities, particularly within fintech, technology and international digital businesses.
London, United Kingdom
Available for remote opportunities